Rise Of The Small Fry
Although automotive sales have not rebounded to 2007 and 2008 levels, the readjustment has shined a spotlight on other, growing, automotive sales trends: the hybrid and electric car segment that’s driven by an increasingly green-conscience buying public; the evolution of the SUV to CUV; and the expansion of the smaller-car segment including vehicles like the Chevy Cobalt, Ford Focus, Honda Civic, Honda Fit, Nissan Versa, Scion tC, Scion xB, Toyota Corolla, Toyota Yaris and Volkswagen GTI.
Smaller cars have taken a long time to achieve wide public acceptance in the United States. Long popular in Europe and developing countries, this important and contemporary vehicle market has had to wait its turn for a chance to lead the way in vehicle sales and accompanying accessory design, production and installation. Their time has come, and with that arrival comes all the excitement and energy that restylers devote to every hot vehicle segment.
The increased interest in this market has allowed the synergy of design application, mass production and the marketing power of the OEMs, aftermarket manufacturers and restylers.
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