Two of the three generations of Sam T Evans Trucks Tops & Accessories Shop: (from left) Val and Sheri [Evans] Clark, Sam T Evans Jr. and Eric Evans.

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The American lifestyle, and all the hustle and bustle that inherently goes along with it, is putting an ever-increasing premium on a vehicle owner’s time.

Today’s drivers often have the financial resources to own great vehicles and maintain them, but many simply lack the time to wait for hours while their car or truck is detailed. Thankfully, vehicle owners now have options, one of which—mobile detailing—brings all the skill and service of a traditional detailer to their front door or office, saving them both time and hassle. And customers are often willing to pay a premium for the convenience.

We’ve all heard the phrase, “Let’s rock and roll.” It usually means let’s get started or let’s ramp up this project a notch or two. For Jared Pugh and his Rock & Roll Offroad (R&RO), it means both. Starting in 2003, Pugh kicked his hobby into formal business, but you wouldn’t know it by looking at it. That’s because R&RO looks more like an event than a business. And that’s just the image Jared Pugh wants.

While exposure is great and many shops pride themselves on being able to “get ink” in the magazines and on websites, justifying the cost of advertising in consumer publications is a bit more difficult to determine.

There’s no question that the lifestyles of those who live in the city differ from those who live in the country. Gridlock traffic isn’t a concern in small town, just as hitting a deer isn’t an issue in most cities. But, do these differences in daily experiences come into play for enthusiasts looking to accessorize their vehicle?