Two of the three generations of Sam T Evans Trucks Tops & Accessories Shop: (from left) Val and Sheri [Evans] Clark, Sam T Evans Jr. and Eric Evans.

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Sam T. Evans Sr. opened a used-truck business in Ogden, Utah, in 1959 with his then 15-year-old son Sam T. Evans Jr. The company specialized in the sale of used trucks that were clean and mechanically sound, and quickly earned a reputation for fairness, quality, solid customer service and extra attention to detail. Those cornerstone principles have guided the company for 50 years as the Ogden store has grown into one of the West’s premier truck accessory centers. With a second location now in Salt Lake City, and in its third generation of family ownership, we asked Sam Jr., now retired, and third-generation owners Eric Evans, and Sheri and Val Clark to share with Restyling readers their views on the elements of success in today’s changing marketplace.