The mobile electronics market encompasses GPS and navigational systems, in-vehicle Wi-Fi telematics, remote start/entry systems, communication systems and in-vehicle entertainment systems.

• As prices have declined and demand has increased, auto manufacturers have added more fully integrated electronic content:

• Dashboard touch screen to control radio, climate and GPS systems

• Mobile theater

• Bluetooth

• Ford SYNC system voice commands

• Ford’s Fiesta “Twitter” car

• GM expanded OnStar system

• Internet radio

• New generation of mobile electronic products combine multiple functions into one fully integrated unit:

• Radio

• Touch-screen navigation

• CD/DVD player

• iPod command and control

• Hands-free phone

• Phone apps continue to proliferate

• Potential for restyling shops is in the upgrade market.

• Accessory shops are well positioned to offer sales and installation of vehicle electronic systems.

• Advanced systems require professional installation, which accessory shops have the tools and expertise to provide.

• Mobile electronics market demographics:

• GPS is popular with all ages

• Internet access and voice activated commands appeal more to the under-25 age group

• Older people are less interested in other electronic features. 

• Bluetooth nearly sells itself because of convenience, productivity, safety

• Demand for Bluetooth integration between transportation, communication and entertainment is growing.

• Spans demographic lines

• Appeals more to nontraditional restyling customers because of the safety, value and convenience factor

• Women are more interested in Bluetooth systems than men

• Resistance and controversy exist in some groups regarding integration of social media into vehicles. The challenge is to provide them in such a way that they are user-friendly and safe to use.

• Electronic gadgetry being used by people today may become necessities in the auto of the future. The challenge will be safety and security.