Human beings are tactile creatures - we like and pick things up. This is well-known by marketing companies, who have created displays of all types to allow customers to see, feel and play with examples of the products they want.
When customers can pick up and inspect a product, feel its finish and texture, or open and close a miniature version of a tonneau cover or other larger product, it allows them visualize it on their own vehicle. It's universal - salespeople in clothing stores know to encourage customers to try things on, and for the same reasons. Stereo sellers have display units not only so shoppers can hear the sound quality, but also so customers can see and feel the controls. It gives them a somewhat premature feeling of ownership.
Use this to your advantage by incorporating high-quality point-of-purchase displays in your own store. Allow customers to touch the product, and claim it in their minds before they ever see it installed.
Check out the examples here for some ideas of displays to make customers jump for your products.
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 SWINGING DISPLAY SYSTEM
TM Shea Products, Troy, Mich., announces its SwingStrip display systems. The SwingStrip is designed for ease of loading, reloading and shopping. The SwingStrip system features a metal UnderShelf bracket which fastens to gondola shelving combined with the plastic SwingStrip™ The display’s peg hooks can be loaded with items using peg hooks with label holders. Signs can be attached at the top of the bracket with brand logo graphics or generic catch phrases. SwingStrips are made of extruded plastic in standard lengths of 20, 30 and 60 inches. They are available in stock ivory or special order white, black or gray. Custom colors are also available. (866) 216-0689 http://re.reader-info.com/tmshea
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 BEDLINER DISPLAY
DualLiner, Kewaskum, Wis., presents its in-store display showing the function and materials of its bedliner. (866) 887-8660 http://re.reader-info.com/dualline
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 IN-STORE INTERACTIVE KIOSKS
Thule, Seymour, Ct., presents its Thule Interactive Point-of-Purchase system. The self-service, touch-screen kiosk delivers real time rack fit information on the sales floor, allowing consumers and dealers to quickly match the appropriate rack system specific to their vehicle and gear carrying needs. The TIPP system is offered as a stand alone kiosk or an upgrade to Thule’s Rack Patrol point-of-purchase display. (866) 879-0622 http://re.reader-info.com/thule
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 NEW TONNEAU DISPLAY
Snugtop, Long Beach, Calif., introduces its new shortbed truck display for dealer showrooms. This marketing tool saves floor space, and adds to the professional look of a dealer’s display area. Measuring just 4 feet by 5 feet, the compact display ships in knock-down form, sets up easily and quickly on a sturdy black metal frame, and includes heavy duty wheels for easy positioning on the showroom floor. (866) 794-8761 http://re.reader-info.com/snugtop
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 IN-STORE DISPLAY
Westin, Irwindale, Calif., presents its Merchandise Display series. The MD series was developed to help customers make informed buying decisions. (866) 331-0034 http://re.reader-info.com/westinau
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 FUNCTIONAL TONNEAU DISPLAY
ProGear, Detroit, presents its TopDawg easy-to-assemble POP Display. The display is a fully functioning folding tonneau cover. Half of the display is painted to an OEM finish, and the other half an anodized black finish. The display arrives with a brochure pocket full of consumer brochures for use on the sales floor. (866) 544-6745 http://re.reader-info.com/prgr
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 AWARD-WINNING DISPLAY
Agri-Cover Inc., Jamestown, N.D., announces its EZ-Retriever™ truck utility tool POP display. The Specialty Equipment Market Association awarded the Best New Point of Purchase Display to ACI for the EZ-Retriever™ truck utility tool display during the SEMA Spring Expo in Indianapolis. (866) 753-4920 http://re.reader-info.com/agricov
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 COUNTERTOP SALES MATERIAL
SLP, Toms River, N.J., introduces its POP sales material. The displays, which include a countertop brochure holder, will help you promote the sale of SLP’s performance and appearance products available for late-model Detroit muscle cars and full-size trucks and SUVs. (866) 794-8572 http://re.reader-info.com/slpperf
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 MINI TIRE DISPLAY
Dick Cepek, Stow, Ohio, announces its new countertop mini tire and wheel display. This black wrinkle coated metal display with embossed aluminum Dick Cepek logo features lifelike replicas of the Radial F-CII, Mud Country Radial and Crusher Radial tires shown mounted on Dick Cepek’s new DC-1 wheels. Great for shops with limited floor space to display full size tires and wheels, the display measures 20 inches by 20 inches by 10 inches and holds 50 brochures. (866) 795-3414 http://re.reader-info.com/dctires
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